The New Miele Washer Dryer WT2796
Miele have after many years of offering the WT2780 have decided to launch their new washer dryer, the Miele WT2796!! This came as quite a surprise as there were no heads up from Miele until a few weeks ago. So what is the significance? Miele at the beginning of the year revamped their range of Washing Machines and introduced the highly technical W1 washing machine range, which was sold initially only via John Lewis, then introduced to the independents and other major retailers. After only a few months Miele then decided to introduce a "Classic" range of washing machines, possibly because of the W1 range not doing as well as maybe they originally through it would.
The WT2780 washer dryer has been a great seller for Miele, so why are they releasing a new model? Well since the WT2780 has been around washer dryers have grown in capacity and with the WT2780 only offering a 5.5kg capacity on a wash cycle and 3kg on a dry cycle is has become very small and when compared to a mid range Bosch washer dryer that can offer a 7kg wash capacity and 4kg drying capacity competitors are benefiting from Miele's solitary small capacity washer dryer. So the new Miele WT2796 now offers a 6kg wash capacity and a larger drying capacity. This seems to be a small change but could it open up their market reach? Personally for me I am not sure it will be enough, they will obviously still benefit from their large current customer base but is the capacity still too small and the price too steep for them to gain market share of the washer dryer sector? We will have to wait and see.
You can still purchase the WT2780 washer dryer while stocks last and can get a pretty good price on one from £1299. You can expect to pay upon release of the WT2796 approximately £1599.
